About Us
The Good Travel Collective:
Leading Service, Sustainability, and Impact
The Good Travel Collective is a dynamic, forward-thinking parent company, built on the trusted foundation of over 250 years of combined experience. As part of the 6th-generation, family-owned John Good Group, we are driven by a commitment to exceptional service, sustainable practices, and social responsibility.
Our group brings together a range of travel businesses, including Good Travel Management and CT Business Travel who together form Good Business Travel, a leader in corporate travel; Pettitts and AG Cruises & Tours, renowned for luxury leisure travel; Never Beige, specialists in experiential events; and Trade Missions and Groups & Events, experts in tailored group travel solutions.
Together, we are united by a single mission: to provide business and leisure travellers with the tools and journeys they need to have fulfilling experiences around the world.
With a turnover of £100 million and a heritage dating back to 1946, when one of our companies became one of the first to receive an IATA licence, our dedication to knowledge, service, and reliability has stood the test of time.
As part of the John Good Group’s commitment to sustainability, all operational companies within The Good Travel Collective are carbon-neutral, a milestone that supports our 3 key pillars: People, Planet, and Performance.
This focus on sustainability is fundamental to our business practices. We believe in driving profit with purpose, creating new opportunities for our employees, supporting local communities, and ensuring that every step we take leaves a positive impact. From Cardiff to Hull, London to Tunbridge Wells, we are proud to support the communities where we operate.
Our social impact is a key part of our strategy. Every year, we donate over £300,000 to our foundation, The Matthew Good Foundation, to help foster positive change. As a 192-year-old company, we are deeply committed to supporting our local communities, ensuring they thrive for generations to come.
The Good Travel Collective is a name built on trust, expertise, and absolute commitment to service, sustainability, and social good. We’re not just shaping the future of travel; we’re helping to shape a better future for people and the planet.
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